1. Commitment
2. Responsibility
3. Sharing
Updating business/organization/community webpage cannot be and “extra duty”, “off-hours activity”. To do the updating, to keep up webpage alive requires commitment and full-time involvement.
Ten, fifteen years ago it was enough to HAVE website with some short information and perhaps few subpages. Presently, when web access is must-have equiptment of good mobile phone the webpage must be alive. Let it be once a week, twice a month or once a month. But let viewers notice something changes.
What can I think about organization with the website last updated 4 years ago! Is this organization, charity or community still operating? If nothing changed for years I am not sure if their mailing address is correct or telephone number.
Israelis often say, “Ma lasot?”. “Lasot”. What to do? DO.